Uploaded by FinancialNewsOnline on Nov 10, 2011
Google's (NASDAQ:GOOG) latest acquisition involves a startup known as Apture, a company focused on producing instant access to information with in-page search technology. Google is adding the company to its Chrome team to most likely enhance its position in the internet browser market.
Apture calls itself "A Glossary for the Web" and features a way for users to highlight or double click a word and find loads on information on it. The features transform the flat web page into a 3D multimedia experience with the information jumping right off the page. Some of the company's customers include The New York Times and The Financial Times.
Financial details and the expected date of the close of the deal have not been disclosed.
Google (NASDAQ:GOOG) has potential upside of 22.2% based on a current price of $596.23 and an average consensus analyst price target of $728.57.
Apture calls itself "A Glossary for the Web" and features a way for users to highlight or double click a word and find loads on information on it. The features transform the flat web page into a 3D multimedia experience with the information jumping right off the page. Some of the company's customers include The New York Times and The Financial Times.
Financial details and the expected date of the close of the deal have not been disclosed.
Google (NASDAQ:GOOG) has potential upside of 22.2% based on a current price of $596.23 and an average consensus analyst price target of $728.57.
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