Uploaded by FinancialNewsOnline on Dec 9, 2011
Coca Cola's best kept secret just got a new home and they aren't keeping its location quiet any longer. After spending 86 years in a vault at the Sun Trust Bank in downtown Atlanta, the recipe for Coca Cola was moved to the World of Coke. Dignitaries, including Gov. Nathan Deal, Mayor Kasim Reed. Martin Luther King III and relatives of one-time Coke owner Asa Candler, were the first one's allowed to view the new exhibit. Currently only two people are privy to the secret formula and they are never allowed to travel together. Phil Mooney, Director of Archives, The Coca Cola Company said, "The move of the Coca-Cola secret formula is a historic moment for the Company. The Company has always gone to great lengths to protect it and now by safeguarding it at the World of Coca-Cola, we can share its legendary legacy with people around the world." Coca-Cola (NYSE:KO) has potential upside of 12.5% based on a current price of $66.73 and an average consensus analyst price target of $75.07.
No comments:
Post a Comment