Confused

Admiral plc has ended talks about the sale of a chunk of the website, www.confused.com, its premium trawling subsidiary. Potential investors interest had implied a valuation of 600m to 800m pounds sterling. www.moneymarket.com investors put a value of 1bn pounds sterling and plan an IPO shortly. www.directline.com in their television advertisments advise viewers not to shop at price comparision websites saying that third parties are paid a commission.

www.itccommunications.net had daily Alexa rankings of 125,000 to 175,000 maybe higher but still has not generated a viable revenue from its advertisers via affiliate programs.

This would imply that affiliates are being cheated by their affiliate networks/merchants* or that the aforementioned websites figures should be treated with caution.

* a relative booked a hotel room with one of Accor´s hotels in Madrid last August through the correct link and still we have not received the commission. (Affiliate Network – Tradedoubler)