14 November 2026
Elon Musk hailed the Cybertruck as Tesla’s “best product ever,” projecting annual production of 250,000 vehicles to reimagine the classic American pickup. Now, the electric-vehicle maker is winding down production to make way for the self-driving Cybercab. Hit by production delays, recalls, quality problems and political backlash, the Cybertruck saw just over 20,000 sales in 2025, a figure expected to drop further this year. WSJ’s Becky Peterson and Sean O’Kane explain what went wrong with Musk’s polarizing pickup. Chapters: 0:00 The Cybertruck failure 0:41 The 2019 unveiling 2:09 Production challenges and competition 3:58 Build quality and recalls 4:33 Cybertruck sales 5:52 Musk’s role in politics and what’s next? What Went Wrong explores the challenging conditions and decisions that led to a company's downturn. #ElonMusk #Tesla #WSJ
Musk Says Tesla Will Refund Cybertruck Deposits If Company Cannot Manufacture Enough Before Production Shutters https://t.co/FnsF0gNE9K https://t.co/5baAa7WCis
— Forbes (@Forbes) November 9, 2026
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