Uploaded by FinancialNewsOnline on Nov 18, 2011
At the Billboard FutureSound conference, Pandora (NYSE:P) CEO Joe Kennedy says the company wants it "fair share" of the radio advertising market, which estimates to be $13 billion-$14 billion, according to a report by Business Insider.
This would mean Pandora, which has the equivalent of 3.7% share of all radio listening, should be collecting at least $480 million a year in ad revenues; Pandora actually reported ad sales of $66 million last quarter, indicating a run rate of about $260 million a year.
This would mean Pandora, which has the equivalent of 3.7% share of all radio listening, should be collecting at least $480 million a year in ad revenues; Pandora actually reported ad sales of $66 million last quarter, indicating a run rate of about $260 million a year.
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