- The Download on iTunes web badge links to downloadable content on iTunes. It is used to direct audiences to download content on iTunes or to download the iTunes software.
- The Get It Free on iTunes web badge links only to content that is free on iTunes. Use this badge to clarify that no purchase is necessary. It is the preferred badge for use with podcast subscriptions.
The Subscribe on iTunes web badge is an alternative option for use with podcast subscriptions and is only to be used with podcasts.
- The Pre-order on iTunes web badge links to pre-order pages for content not yet released. Use this badge only for pre-order promotions and replace it with one of the other badges when the content becomes available.
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