Saturday, June 11, 2016
Molson Coors (TAP) CEO Sat Down With Real Money to Talk About the Booming Market for Craft Beers: TheStreet
Published on 10 Jun 2016
With a $12 billion deal set to close this year, Molson Coors CEO Mark Hunter told Real Money on Friday that the brewing giant is in a prime position to stay ahead of the booming market for craft beers. 'We started as a craft company ourselves,' Hunter said, noting Molson Coors got its start in 1786 through its Molson business in Canada, and in 1873 with Adolf Coors' operations in Colorado. 'Over the last couple of centuries we went from small-craft player to just a more popular international business,' he said. 'Brands like Blue Moon, which has grown for 81 quarters in a row, shows that we have an ability to set the agenda and compete in what's become a very intensely competitive craft segment.' Hunter added that 'craft's good for beer,' especially because consumers are refocused on a beer's provenance, style and flavor.